About Justice Clothing
Empowering tween girls to express themselves with confidence, creativity, and style since 1987
Our Story: From Limited Too to Justice
The Justice journey began in 1987 when the brand launched as Limited Too, a revolutionary concept focused exclusively on tween and teen girls. For years, we created a magical shopping experience where girls could discover their unique style and express their vibrant personalities.
In 2004, we transformed into Justice: Just for Girls, marking a new chapter focused specifically on tween girls ages 6-12. This wasn’t just a name change—it was a commitment to understanding and celebrating this special stage of girlhood when confidence, creativity, and self-expression matter most.
The Justice Experience
Justice became more than a clothing store—it became a destination where every girl could be herself. Our stores were filled with bright colors, sparkles, and positive energy. We created clothes that let girls show the world who they are, from the shy artist to the bold athlete to the creative dreamer.
At our peak, Justice operated over 1,000 stores across North America and internationally. We weren’t just selling clothes; we were building confidence, one outfit at a time.
What We Stand For
Confidence First
Every piece we design is meant to help girls feel amazing, inside and out.
Celebrate Individuality
We believe every girl is unique and deserves fashion that reflects her true self.
Fun & Fearless
Life should be colorful, sparkly, and full of joy—and so should your wardrobe!
Inclusive Fashion
With sizes 6-20 and plus sizes, we ensure every girl can find her perfect fit.
Our Journey Through The Years
1987
Limited Too is Born
Limited Too launches as a specialty retailer focused on tween and teen girls, creating a unique shopping experience unlike anything else in the market.
2004
Justice Just for Girls Emerges
The brand transforms into Justice with a refined focus on tween girls ages 6-12, offering age-appropriate fashion that celebrates this special developmental stage.
2011-12
Becoming a Leader
Justice outsells major retailers like Walmart and Target in the girls’ apparel category, proving that specialized, authentic brands resonate with families.
2018
Expanding Our Impact
Justice launches Ultra Squad, an empowering graphic novel series and toy line designed to inspire tween girls with positive role models and adventure stories.
2021
A New Chapter
Justice transitions to an online-exclusive brand available through Walmart and Amazon, making our beloved styles more accessible than ever to families everywhere.
Justice isn’t just about clothes—it’s about giving every girl the confidence to shine, the freedom to be herself, and the joy of expressing who she truly is.
Join the Justice Journey
Whether your daughter is starting middle school, discovering her style, or simply wants to feel amazing every day, Justice has the perfect pieces to help her shine. Explore our collection and find outfits that celebrate her unique personality!
Discover Justice Styles ✨